stripe.comscanned May 20, 2026 · 21:281.98s
Public AI visibility report

stripe.comAI visibilityNeeds Work

This site has a useful foundation, but important gaps still limit AI readability.

Key strengths include AI guidance file and structured data, while plain-text page access and sitemap need attention.

Recommended next step

add content negotiation for Accept: text/markdown on the homepage and return a markdown representation with Content-Type: text/markdown.

Keep the HTML response for regular browser requests.

Why monitor after one scan?

AI visibility changes when teams ship new pages, edit pricing or docs, update sitemaps, or change crawler rules. Weekly monitoring catches those silent regressions before answer engines and agents start reading stale or broken signals.

Monitor weekly

Overall score

50/100
Needs Work
Go to fixesOverall position253 out of 491Leaderboard

// score breakdown

Points by check

8 checks

Crawlability10/20
Robots.txt7.5/15
llms.txt15/15
Sitemap0/10
Markdown support0/15
Semantic HTML7.1/10
Structured data10/10
Content signals0/5
2pass3warn3fail

Public link

llmscan.dev/scan/jC4dwN9sbitu4dD2IgiQG

Signals checked

8 AI visibility signals

Fix bundle

4 copy-ready files

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Needs Work · 50/100

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Needs Work
Score
50/100

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Save this domain to catch regressions after content, sitemap, or robots changes.

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// signal breakdown

8 signals AI systems depend on

The homepage is reachable, but robots.txt contains AI crawler restrictions for GPTBot, ChatGPT-User, ClaudeBot, Claude-Web, PerplexityBot, and Google-Extended.

Signal weight

10/20
Warn

Evidence

url
https://stripe.com/
finalUrl
https://stripe.com/
status
200

Recommendation

Next step: Review AI crawler Disallow rules and keep only the paths that should be excluded from AI crawler access; serve a non-empty HTML homepage with a canonical link tag.

robots.txt contains AI-crawler path blocks for GPTBot, ChatGPT-User, ClaudeBot, Claude-Web, PerplexityBot, and Google-Extended.

Signal weight

8/15
Warn

Evidence

robotsTxtUrl
https://stripe.com/robots.txt
exists
true
rawRobotsTxt
Sitemap: https://stripe.com/sitemap/sitemap.xml User-agent: ia_archiver Allow: /docs/api Allow: /docs/api$ Disallow: /docs Disallow: /docs$ Disallow: /bitcoin/refund Disallow: /sources/refund Disallow: /sources/sepa_mandate Disallow: /sources/test_source Disallow: /sources/test_klarna Disallow: /handoff-healthcheck Disallow: /handoff User-agent: * Allow: /docs Allow: /docs$ Disallow: /bitcoin/refund Disallow: /sources/refund Disallow: /sources/sepa_mandate Disallow: /sources/test_source Disallow: /sources/test_klarna Disallow: /unsupported-browser Disallow: /handoff-healthcheck Disallow: /handoff User-agent: rogerbot Crawl-delay: 2

Recommendation

Next step: Review AI crawler Disallow rules and keep only the paths that should be excluded from AI crawler access.

The llms.txt file was found and includes the expected text, length, heading, and URL signals.

Signal weight

15/15
Pass

Evidence

llmsTxtUrl
https://stripe.com/llms.txt
present
true
accessible
true

The sitemap index was found, but its child sitemap could not be fetched.

Signal weight

0/10
Fail

Evidence

sitemapUrl
https://stripe.com/sitemap/sitemap.xml
sitemapUrls
[https://stripe.com/sitemap.xml, https://stripe.com/sitemap/sitemap.xml]
robotsSitemapUrls
[https://stripe.com/sitemap/sitemap.xml]

Recommendation

Next step: Make sure sitemap index entries point to reachable XML sitemap files.

The homepage returned HTML when requested with Accept: text/markdown, so the server appears to ignore markdown content negotiation.

Signal weight

0/15
Fail

Evidence

url
https://stripe.com/
acceptHeader
text/markdown
status
200

Recommendation

Next step: Add content negotiation for Accept: text/markdown on the homepage and return a markdown representation with Content-Type: text/markdown. Keep the HTML response for regular browser requests.

The homepage has some semantic HTML signals, but one or more title, metadata, heading, landmark, content, or link text checks need improvement.

Signal weight

7/10
Warn

Evidence

url
https://stripe.com/
quality
partial
score
71

Recommendation

Next step: Use exactly one h1 element and move secondary section titles to h2-h6. Add missing semantic elements: article.

Valid JSON-LD structured data was found with core Organization or WebSite schema.org types.

Signal weight

10/10
Pass

Evidence

url
https://stripe.com/
quality
good
hasStructuredData
true

Content-Signal directive not detected in headers, HTML metadata, or robots.txt.

Signal weight

0/5
Fail

Evidence

url
https://stripe.com/
hasContentSignals
false
hasContentSignalHeader
false

Recommendation

Next step: Add the standard directive 'Content-Signal: ai-train=no, search=yes, ai-input=yes' to robots.txt, HTML metadata, or HTTP headers so AI systems can discover content usage preferences.

// generated fixes

Downloadable fix files

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Implementation guidance

AI visibility monitoring

llms.txtMarkdown
# Stripe | Financial Infrastructure to Grow Your Revenue > Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models, and manage money movement. This llms.txt file summarizes the public, canonical resources that AI assistants and crawlers should use to understand this site. ## Site Overview - Canonical URL: https://stripe.com/- Site type: web site
robots.txtTXT
# robots.txt additions# Copy these blocks into the existing robots.txt file. Keep current rules unless a note calls out a conflicting Disallow. # AI crawler access# Add explicit Allow rules for blocked AI crawlers; remove or narrow conflicting Disallow rules if your crawler target requires precedence.User-agent: GPTBotAllow: / User-agent: ChatGPT-User
schema.jsonJSON
{  "@context": "https://schema.org",  "@graph": [    {      "@type": "Organization",      "@id": "https://stripe.com/#organization",      "name": "Stripe | Financial Infrastructure to Grow Your Revenue",      "description": "Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models, and manage money movement.",      "url": "https://stripe.com/",      "logo": "https://images.stripeassets.com/fzn2n1nzq965/24BNV3GGtvCprFLrYovyaa/b2eac20a1d5ec75e4bff3888b998d163/enterprise-accordion-hertz.png?w=296&q=90",
head metaHTML
# Content-Signal recommendations Use these directives to make AI-use preferences explicit for compliant crawlers and AI systems. They are advisory signals, so keep them aligned with robots.txt, terms, and access controls. ## Recommended values - ai-train=no: AI model training, fine-tuning, and dataset creation.- search=yes: AI search indexing, snippets, and discovery.- ai-input=yes: AI answer grounding, retrieval, and generated-response context.