How much do tools to track mentions in ChatGPT cost?

Entry plans we could verify start at €29/month (Otterly.AI Lite, 15 prompts) and €85/month (Peec AI Starter, 50 prompts); Profound, Semrush and Ahrefs list theirs on their own pricing pages. LLM Scan has self-serve monthly plans with a 14-day trial, and its technical scan is free.

How long does it take to track mentions in ChatGPT?

Setup takes one session: add your website, review the suggested questions, add competitors and keywords. LLM Scan starts the first check when you add the site and then re-checks every week, so trends show after a few weekly runs on the same questions.

How do I choose the right tool to track mentions in ChatGPT?

List the assistants your buyers use, write 20 real buyer questions and trial two tools on the same set. Compare cited sources and how failed answers are counted, not only the headline score, and keep the tool whose report your team acts on each week.

What makes LLM Scan different from a typical agency?

LLM Scan is self-serve software, not a service: it asks the questions, records mentions, citations and competitors every week and ends each report with 3 things to fix. Your team, your agency or an AI agent through MCP does the work, and the Playbook and Content Machine briefs say what to do next.

How do you handle security and data?

LLM Scan only analyses public websites: it never signs in to sites or crawls private dashboards. Workspace data is scoped by membership and roles, traffic is served over HTTPS, passwords are stored as bcrypt hashes and payments go through our billing provider. Details are on the security page.

Solutions / Track ChatGPT mentions

Tools to track mentions in ChatGPT

Tools to track mentions in ChatGPT ask ChatGPT the questions your buyers ask, on a schedule, and record whether your brand is named, at what position, which sources are cited and which competitors appear instead. The best known are Profound, Otterly.AI, Peec AI, the Semrush AI toolkit, Ahrefs Brand Radar and LLM Scan, which sends one weekly report with ChatGPT and Perplexity answers, your Google rankings and 3 things to fix.

Start tracking ChatGPT mentions Scan your site free

We make LLM Scan, so read this with that in mind. Check the other tools' own sites for their current coverage and pricing.

Who needs to track mentions in ChatGPT

Anyone whose buyers ask ChatGPT for recommendations before they search: SaaS companies, startups, agencies reporting to clients and marketing teams that already track Google rankings. A mention tracker shows whether ChatGPT names you for those questions, and who it names when it does not.

How LLM Scan tracks your ChatGPT mentions

LLM Scan is software, not a service: you set it up once and the report arrives every week.

Process: Add your website and we start you with a set of brand questions. Add the category and comparison questions your buyers ask, the competitors you want to beat and your Google keywords. Every week each question is asked to each assistant on your plan.
What is recorded: For every question and assistant: whether your brand is mentioned, at what position, which URLs are cited and which competitors appear. If an assistant fails to answer, the question is marked as no data, never as zero mentions.
Assistants: ChatGPT and Perplexity on every paid plan; Claude and Gemini on Enterprise. Google AI Overview citations are tracked per keyword.
Timeline: The first check starts when you add your website; after that the weekly report arrives every week for each tracked domain.
Pricing model: Self-serve monthly plans with a 14-day trial, sized by domains, prompts, assistants and keywords. The technical scan of whether AI crawlers can read your site is free, without an account.

What teams do with ChatGPT mention tracking

Find the questions you lose. Starter tracks 20 prompts on ChatGPT and Perplexity: 40 answers a week, each marked won or lost, with the brands ChatGPT named instead.
Measure share of voice. Your share of mentions against the competitors you pick (2 on Starter, 5 on PRO), per prompt set, and which brands gained on you since last week.
See which sources ChatGPT trusts. The pages and domains cited in your category tell you where to publish, get listed or update content.
Report to clients. Agency covers 5 client domains and 80 prompts, with white-label reports.
Turn gaps into work. Every paid plan includes the Playbook, Content Machine briefs and MCP access, so an agent or your team can pick up the fixes.

See it before you pay

You can check how LLM Scan works without an account:

A sample report shows what the free technical scan returns.
The public leaderboard lists sites scanned with LLM Scan and their scores.
What the weekly report tracks, section by section.

Best tools to track mentions in ChatGPT, compared

Prices for Otterly.AI and Peec AI were read on their pricing pages on 7 October 2026, monthly billing. For the others, check their pricing page, because packaging changes often.

LLM Scan compared with Profound, Otterly.AI, Peec AI, Semrush and Ahrefs for tracking mentions in ChatGPT
Tool	Approach	Engines	Re-checks	Entry price
LLM Scan	Weekly report: AI answers, Google rank and AI Overview citations, 3 fixes	ChatGPT and Perplexity; Claude and Gemini on Enterprise; AI Overviews per keyword	Weekly	Self-serve monthly plans, 14-day trial (see pricing)
Profound	Enterprise AI visibility platform for large brands with a dedicated team	Check their site	Check their site	Check their pricing page
Otterly.AI	Prompt tracking with daily re-checks	Lite: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Gemini and AI Mode as add-ons	Daily	€29/month (Lite, 15 prompts)
Peec AI	Prompt tracking and analytics across projects	3 models of your choice on standard plans	Daily	€85/month (Starter, 50 prompts)
Semrush AI toolkit	AI visibility inside the Semrush SEO suite	Check their site	Check their site	Check their pricing page
Ahrefs Brand Radar	Brand mentions across Ahrefs' own prompt database, not necessarily your buyers' exact questions	Check their site	Check their site	Check their pricing page

Where LLM Scan is behind: Otterly.AI and Peec AI re-check daily, cover more engines on entry plans and include unlimited users. LLM Scan does not track Microsoft Copilot or Google AI Mode.

More tools, including Qwairy, ClearRank and AthenaHQ: the best tools to track brand visibility in AI answers. Method: how to measure brand mentions in ChatGPT.

Tracking mentions in ChatGPT: questions and answers

How much do tools to track mentions in ChatGPT cost?: Entry plans we could verify start at €29/month (Otterly.AI Lite, 15 prompts) and €85/month (Peec AI Starter, 50 prompts); Profound, Semrush and Ahrefs list theirs on their own pricing pages. LLM Scan has self-serve monthly plans with a 14-day trial, and its technical scan is free.
How long does it take to track mentions in ChatGPT?: Setup takes one session: add your website, review the suggested questions, add competitors and keywords. LLM Scan starts the first check when you add the site and then re-checks every week, so trends show after a few weekly runs on the same questions.
How do I choose the right tool to track mentions in ChatGPT?: List the assistants your buyers use, write 20 real buyer questions and trial two tools on the same set. Compare cited sources and how failed answers are counted, not only the headline score, and keep the tool whose report your team acts on each week.
What makes LLM Scan different from a typical agency?: LLM Scan is self-serve software, not a service: it asks the questions, records mentions, citations and competitors every week and ends each report with 3 things to fix. Your team, your agency or an AI agent through MCP does the work, and the Playbook and Content Machine briefs say what to do next.
How do you handle security and data?: LLM Scan only analyses public websites: it never signs in to sites or crawls private dashboards. Workspace data is scoped by membership and roles, traffic is served over HTTPS, passwords are stored as bcrypt hashes and payments go through our billing provider. Details are on the security page.

Start tracking your ChatGPT mentions

Check first that AI crawlers can read your site with the free scan, then pick a plan for the weekly report.