What is the best tool to track brand visibility in ChatGPT?

It depends on budget and cadence. Otterly.AI and Peec AI re-check daily across several engines, Profound and AthenaHQ target larger programs, Semrush and Ahrefs suit teams already on their suites, and LLM Scan is a $19-per-month weekly report that combines ChatGPT and Perplexity answers with Google rankings.

Can one tool track ChatGPT, Perplexity and Google AI Overviews together?

Yes. Otterly.AI Lite covers all three plus Microsoft Copilot. LLM Scan tracks ChatGPT and Perplexity answers and, for each tracked keyword, whether Google's AI Overview cites you.

How often should AI visibility be tracked?

Weekly is enough to see trends and plan content. Daily tracking helps when you need to catch fast changes, and costs more. Whatever the cadence, keep the same prompts so periods are comparable.

Are AI visibility results reliable?

They are samples. Assistants vary their answers, so look for patterns across several runs and prompts, and make sure failed answers are counted as missing data rather than zero mentions.

Is there a free AI visibility tracker?

Most trackers offer a free trial rather than a free plan. LLM Scan's paid plans start with a 14-day trial, and its technical scan of whether AI crawlers can read your site is free without an account.

The Best Tools to Track Brand Visibility in ChatGPT, Perplexity and Google AI Overviews

The short answer

The main tools to track brand visibility in ChatGPT, Perplexity and Google AI Overviews are Profound, Otterly.AI, Peec AI, AthenaHQ, the Semrush AI toolkit, Ahrefs Brand Radar and LLM Scan. Pick Profound or AthenaHQ for an enterprise program, Semrush or Ahrefs if you already pay for that suite, Otterly.AI or Peec AI for daily tracking across many engines, and LLM Scan for an affordable weekly report that puts AI answers and Google rankings side by side.

We make LLM Scan, so read this with that in mind. We only state prices we read on the vendor's own pricing page (Otterly.AI and Peec AI on 7 October 2026, monthly billing). For the others, check their pricing page; packaging changes often.

Comparison table

Tool	Approach	Best for	Engines	Entry price
Profound	Enterprise AI visibility platform	Large brands with a dedicated team	Check their site	Check their pricing page
Otterly.AI	Prompt tracking with daily re-checks	Teams that want daily data on several engines	Lite: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Gemini and AI Mode as add-ons	€29/month (Lite, 15 prompts)
Peec AI	Prompt tracking and analytics across projects	Marketing teams with more prompts and projects	3 models of your choice on standard plans	€85/month (Starter, 50 prompts)
AthenaHQ	GEO platform: tracking plus recommendations	Growth teams that want guidance with the data	Check their site	Check their pricing page
Semrush AI toolkit	AI visibility inside the Semrush suite	Existing Semrush users	Check their site	Check their pricing page
Ahrefs Brand Radar	Brand mentions across Ahrefs' own prompt database	Existing Ahrefs users who want market-wide data	Check their site	Check their pricing page
LLM Scan	Weekly report: AI answers, Google rank and AI Overview citations, 3 fixes	Small teams, startups and agencies on a budget	ChatGPT and Perplexity; Claude and Gemini on Enterprise; AI Overviews per keyword	$19/month (Starter, 20 prompts)

What to compare before you buy

Engines. Which assistants are tracked on the plan you can afford, not on the top plan. ChatGPT, Perplexity and Google AI Overviews are the usual minimum.
Cadence. Daily tracking shows noise and fast changes; weekly tracking is cheaper and enough for most content work.
Your prompts or theirs. Most tools track the questions you choose. Ahrefs Brand Radar is built around its own large database of prompts, which shows the market but not necessarily your buyers' exact questions.
Citations. Whether you see which URLs and domains each answer cites, because that is what tells you what to fix.
Failures. Whether a failed answer is shown as missing data or silently counted as zero mentions.
Seats and clients. Unlimited users and separate workspaces matter for agencies.

Profound

Profound is positioned as an enterprise platform for AI search visibility, aimed at large brands with dedicated teams. Consider it when AI visibility is a budgeted program with several stakeholders. If you are a small team, compare it with the lighter tools below; see the best alternatives to Profound.

Otterly.AI

Otterly.AI tracks your prompts in AI search engines every day. Lite costs €29 per month for 15 prompts and covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Gemini and Google AI Mode as paid add-ons, unlimited team members and 1 workspace. Standard (€189 per month, 100 prompts) adds unlimited workspaces, API and MCP access and a Looker Studio connector.

Peec AI

Peec AI tracks prompts daily with analytics across projects. Starter costs €85 per month for 50 prompts on 1 project with 3 models of your choice and unlimited users. Pro (€205) has 150 prompts on 2 projects and Advanced (€425) 350 prompts on 5 projects. Its pricing page also lists a crawlability audit across 40+ AI bots.

AthenaHQ

AthenaHQ is a generative engine optimization platform that pairs AI visibility tracking with recommendations on what to change. Consider it if you want the tool to guide content work, and check its site for current engine coverage and plans.

Semrush AI toolkit

Semrush offers AI visibility reporting inside its SEO suite. The main reason to choose it is that your team already lives in Semrush and wants AI visibility next to keyword and competitor data. Check Semrush for which plans include it.

Ahrefs Brand Radar

Ahrefs Brand Radar reports how brands appear in AI answers using Ahrefs' own database of prompts, so you can see category-wide share of voice without writing prompts. It suits teams already on Ahrefs. Check Ahrefs for current coverage and pricing.

LLM Scan

LLM Scan sends one weekly report per tracked domain: mention rate and position by assistant, prompts won and lost, share of voice against the competitors you pick, the sources AI cites, your Google rank and AI Overview citation for each tracked keyword, and 3 things to fix next. Failed answers count as no data, never as zero mentions.

Starter, $19 per month: 1 domain, 20 prompts, 1 assistant (for example ChatGPT), 10 keywords per prompt set, 2 competitors, weekly.
PRO, $59 per month: 3 domains, 40 prompts, ChatGPT and Perplexity, 15 keywords per prompt set, 5 competitors, weekly.
Agency, $199 per month: 5 client domains, 80 prompts, ChatGPT and Perplexity re-checked twice a week, white-label reports.
Enterprise: Claude and Gemini too, daily re-checks, Playbook and MCP access for agents.

Where it is behind: Otterly.AI and Peec AI re-check daily on every plan, cover more engines on entry plans and include unlimited users. LLM Scan does not track Microsoft Copilot or Google AI Mode. Current limits are on the pricing page, and a free technical scan checks whether AI crawlers can read your site first.

How to choose

List the 3 engines your buyers use most.
Write 20 real buyer questions and run a trial of two tools on the same set.
Compare cited sources and failed answers, not only the headline score.
Keep the tool whose report your team actually acts on each week.

For method, see how to measure brand mentions and citations in AI answers. For a closer look at three of these tools, read LLM Scan vs Otterly.AI vs Peec AI.